The McAlpine partnership
designed and project managed this fun packaging for Grants Haggis
The concept was inspired by some stories of Scotland's best loved historical figures; Robert Burns, Mary Queen of Scots, Bonnie Prince Charlie and William Wallace. The characters were illustrated by Dunoon based cartoonist Scoular Anderson
with creative copy by Graeme Stevenson of AME Marketing.
Each recipe has its own character and humorous tale. The Scottish saltire motif and innovative locking mechanism help increase the visual draw when displayed in shops.