Brand Creation - Case Study 2
Karen Grier logo embossed on letterhead
Karen Grier Price List

Karen Grier Photography Logo

Karen Grier is an established and accomplished photographer specialising in Wedding Photography. The McAlpine partnership was initially approached to design a brochure / price list which was previously produced in-house. We highlighted the importance of a good brand as a starting point for the project. Karen quickly agreed that, whilst the new design should not abandon the firm’s core wedding photography business, a slight departure from the norm was in order. The goal was to communicate what is a modern and progressive business, moving away from traditional themes but striving towards a more contemporary design feel. Several options were explored and the ‘KG camera’ icon was enthusiastically selected as the preferred option – a simple, clean, yet ingenious design that immediately and effectively communicates photography. In other words, everything “clicked”!

Brochure and business stationery were designed and printed in black and silver. Various items of stationery have since been produced, including letterhead, memo, compliment slips and business cards that feature a blind embossed logo motif, which reinforces the quality of the sensory package.

“My logo is so individual and the public is in no doubt as to what I do when they see it,” Karen told us. “It is also being recognised out-with Ayrshire, which is excellent for exhibitions. The image of my business has improved, and I have had very positive comments regarding the literature from those who have received it. I am delighted with everything The McAlpine Partnership has done. It’s the best investment I have made in my business.”

The McAlpine Partnership have also designed Karen's website and various adverts for local press features.

Words by Graeme Stevenson of AME Marketing

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